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Marketing

B.B.A. AREA OF EMPHASIS IN MARKETING CURRICULUM SEQUENCE

FIRST YEAR

FIRST QUARTER

COURSE TITLE CREDIT-HOURS
SPAN 1010 Linguistic Analysis of Literary Genres

3

ENGL 1010 The Study of the Essay as a Literary Genre

3

SOHU 2010 Socio-humanistic Studies I

3

MATH 1310 Applied Mathematics for Business I

3

12

SECOND QUARTER

COURSE TITLE CREDIT-HOURS
MGMT 1010 Introduction to Management

3

COMP 1010 Introduction to Computer & Basic Language

3

SOHU 2020 Socio-humanistic Studies II

3

MATH 1320 Applied Mathematics for Business II

3

12

THIRD QUARTER

COURSE TITLE CREDIT-HOURS
ACCO 2010 Accounting Principles I

4

COMP 2010 Business Application Programs

3

ECO 3010 Micro Economics

3

MARK 1010 Marketing

3

13

SECOND YEAR

FIRST QUARTER

COURSE

TITLE

CREDIT-HOURS
ACCO 2020 Accounting Principles II

4

ENGL 2020 Business English

3

ECON 3020 Macro Economics

3

SPAN 2020 Business Spanish

3

13

SECOND QUARTER

COURSE TITLE CREDIT-HOURS
MGMT 2010 Organizational Theory Management

3

MGMT 2020 Business Law

3

FINA 2010 Finance

3

STAT 2010 Probabilities & Statistics

3

12

 THIRD QUARTER

COURSE TITLE CREDIT-HOURS
MARK 3410 Sales & Retail Mgmt.

3

COMP 3010 Database Management

3

PHIL 3000 Business Ethics

3

STAT 2020 Statistics & Hypothesis Testing

3

12

THIRD YEAR

 FIRST QUARTER

COURSE TITLE CREDIT-HOURS
MARK 3430 Product Management

3

Directed Dept. Elective

3

Free Elective

3

Sohu Elective

3

12

SECOND QUARTER

COURSE TITLE CREDIT-HOURS
MARK 3450 Advertising

3

MARK 3460 Public Relations

3

Directed Dept. Elective

3

Directed Dept. Elective

3

Free Elective

3

15

THIRD QUARTER

COURSE TITLE CREDIT-HOURS
MARK 4410 Marketing Research

3

MARK 4470 Marketing Project

3

Directed Dept. Elective

3

Directed Dept. Elective

3

Sohu Elective

3

15

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